Videos are used as marketing tools by 89% of businesses and 90% of shoppers say videos help them make purchasing decisions. This blog post explains why they feel so and how you can leverage what your customers are looking for.
1. Builds Trust and Strengthens Customer Relationships
How often have you bought something online without knowing what you’re getting? Maybe you’ve burnt before. A product may have disappointed upon arrival, despite its impressive appearance in images. Sound familiar?
But imagine seeing a video of someone unwrapping, using, and describing why a product is great instead of static photographs. You now understand what you’re buying.
That’s the power of video marketing in building trust.
Video builds trust because?
A blog tells but a video shows!
More than just saying it helps a brand in proving why you say what you say.
Your product or service feels legitimate when potential customers see real people utilizing it. How many times have you purchased something because your friend recommended it? That’s exactly how it is.
Example: We worked with a furniture brand attempting to establish traction. We started making short, behind-the-scenes videos of their products’ production, from manufacturing to setting up at homes. Clients loved it! They related to the brand’s objective. Sales increased because people trusted the product’s transparency and effort.
How Does Video Improve Relationships?
Trust goes beyond the first sale. Creating repeat customers is key. Videos are great for relationship building.
Have you ever received a bespoke thank-you video from a brand after buying? Yes, and it felt great. The email was from a real person saying, “Hey, thanks for supporting us!” That tiny touch made me feel respected and connected to the brand.
Another example? Video tutorials. Say your product involves setup or learning. Create a brief how-to video instead of leaving them to figure it out and become frustrated. This simplifies their lives and shows you care.
2. Increases Social Media Shares and Virality
Let’s discuss becoming viral, something we all want but rarely admit. You considered it, right? Imagine your material getting thousands of likes, shares, and comments on social media. Constant notifications on your phone. This is the dream!
And guess what? Video marketing is the key to realizing your ambition.
Why Do Videos Get Shared So Much?
People appreciate sharing self-esteem-boosting content. Sharing a funny meme, an uplifting narrative, or a mind-blowing hack reflects who we are or how we want to be seen. And videos? Their material is the most shareable.
Think about your last video share. Did a lovely puppy do something cute? Life-changing cooking tip? Or a touching story that made you say, “Wow, I need to share this with everyone I know”? Videos using emotions drive shares.
Secret Viral Video Sauce
What makes a video shareable? Some ingredients:
- Emotion: Inspire, laugh, or cry.
- Content relatability: Make your audience see themselves.
- Add a surprise or “wow” moment.
- Value: Offer something valuable or make them care.
Explain with an example. Be a coffee brand. Post a video showing a creative technique to brew coffee at home with your product. One twist: you add a humorous, over-the-top narrator who makes the procedure feel like a gourmet food show. Because it’s informative and amusing, people will watch, laugh, and share it.
Share Ripple Effect
Sharing your content creates a rippling effect. Their friends see it, and then their friends and your material reach folks you never thought of. That’s the strength of virality.
Remember the algorithm gods. Social media loves videos. They prefer video in feeds since it engages viewers longer. The system pushes your video to more people as it gets more shares. Beautiful cycle, right?
3. Provides Measurable Results and ROI
We all want to know if our marketing is working, right? If you can’t tell if something’s working, why invest time, energy, and money? Video marketing excels there. It’s effective and one of the most measurable marketing methods.
Reasons to Measure ROI
Say you manage a small online store and decide to invest in a beautiful new ad campaign. You’re excited, but a week later you’re wondering if it worked. “Did anyone watch it?” you ask yourself. Annoying, right?
Video marketing eliminates the guesswork.
- Track how many people viewed your video,
- how long they stayed engaged,
- and whether they clicked through to your website or bought.
This is like a marketing crystal ball.
What Can You Measure?
Video marketing is fun since it provides lots of data. Here are some items to track:
- Views: How many watched your video?
- Engagement: Liked, commented, or shared?
- CTR: How many people clicked your CTA?
- Conversion: Was there a purchase or signup?
- Watch Time: How long did they stay?
Let me explain better with a scenario. Say you’re a fitness teacher who makes a 10-minute home training video. You advertise it on Instagram. You check your analytics after a week and notice that 5,000 people viewed the video, 500 clicked your bio link, and 50 joined up for your online coaching program. Boom! Just calculated ROI.
Building Trust ROI
The long-term ROI of video marketing is often overlooked. You can track sales and clicks, but what about audience trust and loyalty?
Especially in tech startups that make product explainer videos. Videos initially won’t boost direct sales. But customers who watch the tutorials were more likely to return. Why? Because the explainer videos improved their product knowledge and purchase confidence. This ROI is hard to assess but very valuable.
4. Appeals to Mobile Users and Expands Your Audience
Now let’s play a quick game. Open any social networking app on your phone. Scroll 10 seconds. See what? Your stream probably has at least 50% videos, right? Mobile video is everywhere, from TikTok dances to Instagram Reels and YouTube shorts. That’s no coincidence—it’s a jackpot for audience growth.
Why Mobile Video Is Popular?
We’re phone-obsessed. We use our phones for amusement and information when standing in line, taking the bus, or “just checking something real quick” (and it’s two hours later). The easiest, most enjoyable way to consume content on a small screen? Video, of course.
Would you rather read a lengthy blog piece on your phone or watch a brief, to-the-point video? Exactly. Bite-sized, attractive videos are ideal for on-the-go viewing.
Mobile-First Platforms’ Power
Let’s talk about TikTok, Instagram Reels, and YouTube Shorts. Mobile-focused platforms are increasing rapidly. Unless your business is using these areas to advantage, you’re missing out on a huge audience.
Picture yourself as a skincare brand. Your 20-second TikTok video shows a “get ready with me” morning ritual using your items. You add trendy music, text overlays, and a call-to-action like “Want glowing skin?” Try our new serum!” The film might reach thousands or millions of people scrolling on their phones at breakfast or on the commute.
Video Grows Your Audience
Mobile users are active, not passive. They enjoy, share, comment, and even make content inspired by what they see. If they like your video, they’ll tell their friends, who tell their friends, and your audience will grow tremendously.
5. Simplifies Complex Messages with Visual Storytelling
Have you ever explained anything complicated and had folks glaze over? It may be a technological product, a sophisticated process, or a broad idea that was hard to explain. Everyone’s been there. Fortunately, video marketing simplifies complex messaging like a superhero cape. It replaces “huh?” with “ohhh, I get it now!”
Why Visual Storytelling Works
Think about your last learning experience. Was it a lengthy handbook or a fast video? The video probably won for most people. That’s because our brains process images faster than text. Studies suggest that individuals remember 95% of video communication compared to 10% of text messages. Crazy, huh?
One software company I worked with had a very sophisticated product. They tried explaining it in blog articles and whitepapers, but nobody understood. Our 90-second animated movie explained the software’s features in a simple, understandable scenario. The result? Demo requests increased in a month. Why? The video made the complex simple and the daunting approachable.
Complexity Simplified via Video
Video’s multi-sensory experience comes from sights, sound, and motion. Show your readers what you mean instead of using jargon or extended paragraphs.
Explain with a scenario. Imagine yourself as a financial advisor explaining retirement planning. You could produce a 10-page book full of terminology like “401(k)” and “compound interest,” or you could make a 2-minute video with simple images (like a growing tree to represent investments) and a cheerful narration to explain the essentials. Which do you believe your audience prefers? Exactly.
Another example? IKEA. Have you ever assembled furniture without instructions? Definitely a nightmare. But IKEA’s assembly videos make it easy. They employ clear images, step-by-step directions, and sometimes comedy to make a stressful situation enjoyable. Visual storytelling is powerful.
Bring Your Brand to Life with Video
There you have it—five solid reasons why video marketing will transform your brand. Video is the best way to interact with your audience and develop your business by building trust, clarifying complicated messaging, reaching mobile consumers, and delivering measurable results.
However, making entertaining, high-quality videos requires more than just recording. Storytelling, planning, and originality are key. That’s where Starvara Digital Marketing Agency helps.
Starvara creates experiences, not simply videos. Whether you want to explain your product, tell your brand’s narrative, or go viral on social media, our video professionals will help you. Let us handle scripting, filming, editing, and analytics so you can focus on operating your business.
Ready to scale your brand? Let’s chat!
To schedule a free video production consultation, visit https://starvaradigital.com/ or Contact us.
Your audience awaits. Give them something spectacular to watch.
