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Transformed a Hotel Chain’s Online Presence with 638% Traffic Boost and Top Keyword Rankings in 3 Months
About the Client
RCG Hotels is a leading hotel chain in India with over 28 years of experience in the hospitality industry. They own and operate 8 premium hotels located in the heart of New Delhi that are dedicated to providing exceptional guest experiences for both corporates and social events. They have built a reputation for providing superior accommodation, dining and overall customer experience. RCG Hotels has been recognized as one of the fastest growing hotel chains and is poised to become the preferred choice for business and leisure travelers in India.
Client Brief
Services Starvara Digital Offered
After an in-depth consultation with RCG Hotels, our team of digital marketing experts developed a comprehensive strategy to optimize their website for increased visibility and traffic. We conducted a thorough technical and on-page SEO audit, identifying opportunities to improve site architecture, content, metadata and other ranking factors. Our SEO specialists then implemented changes to strengthen their core pages, optimizing content for relevant keywords
WWebsite OPtimization
On-page SEO
Technical SEO
Backlink SEO
Results We Delivered
In just 3 months of working with Starvara Digital, RCG Hotels saw tremendous improvements in their online presence and website performance. Through our data-driven digital marketing strategies, we helped RCG Hotels achieve the following results:
- 38.67% of target keywords now dominate the first page of Google search results. This major increase in ranking for relevant search terms has opened up RCG Hotels to a massive new audience.
- Organic website traffic increased by a huge 638.46% in only 3 months. RCG Hotels is now seeing 10x more visitors from Google searches compared to just a quarter ago.
- Website engagement metrics also saw a major boost. Clicks increased from 575 to 1,760 in 3 months, while impressions jumped from 144k to 414k over the same period.
- In just 1 month, we increased RCG Hotels’ overall brand visibility by 14.6% through social media marketing and online PR efforts. The hotel is now connecting with more potential guests across platforms.
- Backlinks grew from 0 to 36 and referring domains expanded from 0 to 11 in a single month. This major gain in high-quality backlinks has been instrumental in improving search rankings.
- Page load speed was optimized from a sluggish 7.29 seconds to a blazing fast 0.8 seconds. Faster load times equal higher visitor retention and conversion rates.
- The website health score was boosted from a concerning 45% to an excellent 90% through technical audits and fixes. A healthier site leads to better visitor experiences.
