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Increased a Financial Services Firm’s Traffic by 64% and Enhanced SEO Performance in 6 Months
About the Client
Rupee Boss is a trusted financial partner for small and medium businesses in India. They believe in fueling the growth of MSMEs across India by delivering hassle-free, customer-centric financial services. Their suite of offerings includes the lowest interest rates on home loans to make home ownership a reality, instant personal loans for urgent needs, professional loans for doctors, unsecured business loans, credit cards and more. Rupee Boss aspires to be the go-to destination for all financial needs of Indian MSMEs. They are helping small businesses across India achieve financial greatness and realize their full potential.
Client Brief
Rupee Boss approached Starvara Digital with the goal of increasing their organic website traffic and lead generation. Despite having a strong domain authority from 9 years of operations, Rupee Boss was struggling to capitalize on their online presence. Specifically, they wanted help improving their website’s SEO and content strategy to improve rankings for competitive keywords, drive more qualified traffic to their site and convert visitors into leads for their financial advising and investment services.
Services Starvara Digital Offered
Starvara Digital provided comprehensive SEO optimization services to Rupee Boss, encompassing On-page, Technical and Off-page strategies. Within a span of just 6 months, our dedicated efforts resulted in a significant increase in organic search traffic for Rupee Boss, improving their visibility from 1k to 3k. Our tailored approach and expertise in digital marketing played a highlighted role in achieving these remarkable results for Rupee Boss.
WOff-page SEO
Technical SEO
On-page SEO
Backlink SEO
Results We Delivered
Over the course of just 6 months, Starvara Digital managed to deliver outstanding results for our client Rupee Boss. Through our comprehensive digital marketing strategy, we were able to significantly improve their website’s performance across several key metrics:
- Our strategic SEO approach led to 38% of Rupee Boss’s targeted keywords dominating the first page of Google, a significant increase from the initial baseline.
- Within the same timeframe, we further optimized their SEO efforts, resulting in 19% more keywords securing top positions on Google’s first page.
- With the help of cutting-edge SEO techniques, Rupee Boss witnessed a remarkable 64% increase in organic website traffic, improving their online visibility and reach.
- Our focused link-building initiatives successfully increased the backlink count from 1.5k to 2.5k and increased referring domains from 300 to 490, enhancing their website’s authority and domain credibility.
- Our comprehensive digital marketing strategies enhanced Rupee Boss’s brand visibility by an impressive 13.02%, establishing them as a prominent player in their industry.
- Addressing performance concerns, we optimized Rupee Boss’s website loading speed from 15 seconds to a lightning-fast 0.9 seconds, significantly enhancing user experience and engagement.
- Additionally, we substantially improved the website’s health score from 55% to an exceptional 90%, ensuring optimal website performance and functionality.
