108% Increase in Traffic for Sustainable Brand in Just 2 Months
About the Client
Irida Naturals is an eco-friendly tableware brand based in India that designs sustainable and durable kitchenware. They are dedicated to reducing environmental impact by using locally sourced, natural materials such as wheat straw and rice husk to create colorful and functional pieces built to last. Their products are designed to nourish both people and the planet. Irida Naturals partners with recycling organizations to minimize waste at every stage of the production process. By choosing Irida Naturals, you can cook freely while reducing your carbon footprint and supporting sustainable practices.
Client Brief
When Irida Naturals approached Starvara Digital, their primary objective was to enhance their online visibility and increase organic traffic to their website. They aimed to reach a wider audience and establish their brand as a trusted name in the industry. They wanted a comprehensive digital marketing strategy that would not only improve their website’s search engine rankings but also drive qualified leads and conversions.
Services Starvara Digital Offered
At Starvara Digital, we recognized the unique challenges faced by Irida Naturals in a competitive market. To address their requirements, we devised a holistic approach that combined various SEO strategies.
Website Optimization
On-page SEO
Technical SEO
Backlink SEO
Our SEO experts conducted an in-depth technical audit to identify on-page optimization opportunities and off-page link building strategies. For On-page SEO, we optimized title tags, meta descriptions, header tags, image alt text, internal linking and content. We also improved page load times and mobile responsiveness. For off-page SEO, we built high-quality backlinks from authoritative websites to improve Irida Naturals’ domain authority and page authority scores.
Results We Delivered
Through our strategic implementation and continuous monitoring, Irida Naturals witnessed a significant increase in their organic traffic. Within two months, their website’s search engine rankings improved substantially, leading to a significant increase in organic leads and conversions.
- One of the most notable achievements was ranking around 50 target keywords on the first page of Google in a short time span of just 2 months. Many of these keywords were highly competitive but with our keyword research and on-page optimization, we managed to dominate the rankings.
- This led to an impressive 108% increase in Irida Naturals’ organic website traffic, driving approximately 400 new organic visitors to their site each month.
- Backlink building was another area of focus, as we know quality backlinks are crucial for ranking highly in search engines. Starting from zero backlinks, we managed to acquire over 600 high-authority backlinks from relevant websites in just 2 months. The number of referring domains also increased from zero to 214. This had a huge impact on increasing domain authority and search engine visibility.
- As a result of our efforts, Irida Naturals’ brand visibility improved by 19.35% in 2 months. Their website load time was also optimized from 18 seconds down to just 0.5 seconds, leading to a much better user experience.
- Page load speed was optimized from a sluggish 7.29 seconds to a blazing fast 0.8 seconds. Faster load times equal higher visitor retention and conversion rates.
- We also increased the overall website health score from a mediocre 55% to an excellent 90% by fixing technical errors and optimizing site architecture.
The results speak for themselves. With Starvara Digital’s proven digital marketing strategies, Irida Naturals was able to achieve in 2 months what would have otherwise taken 6-12 months. Their brand is now well-positioned to achieve even greater success and scale new heights.
If you are looking to boost your brand’s digital presence and visibility, contact Starvara Digital today. We deliver real results, real fast