Boosting Enrich Beauty’s Online Impact: 3x Traffic Growth, 10x Backlinks, and 63% Keyword Domination in 7 Months
About the Client
Enrich Beauty is the go-to destination for all things beauty in India. With salons across the country, Enrich has established itself as the leader in hair, skin, nail, and makeup services. Their expert stylists and beauticians use only the highest quality products and techniques to help clients look and feel their best. With a commitment to excellence and client satisfaction, Enrich has become the premier brand for personal care in India. Their skilled staff and indulgent services make every visit an unforgettable experience.
Client Brief
Enrich Beauty approached us based on a referral from one of our long-term clients. Their needs were clear from the outset. During our initial consultation, the Enrich Beauty team explained that they already had a well-established presence across salons in major Indian cities. However, they felt their website wasn’t optimized to capture relevant searches and drive traffic.so, primarily they wanted to focus on improving their website’s SEO.
Services Starvara Digital Offered
Our team conducted a thorough SEO audit of their existing website and developed a comprehensive strategy to improve their rankings. We optimized their website by improving page load speeds, enhancing on-page elements like meta titles and descriptions, internal linking, etc. We built high-quality backlinks to improve their domain authority and rankings in search engines. Ongoing technical SEO made sure their website remained fully optimized and compliant with the latest Google updates. Starvara Digital also managed Enrich Beauty’s website for several months.
Website Optimization
On-page SEO
Technical SEO
Backlink SEO
Results We Delivered
In just 7 months, our dedicated team was able to help Enrich Beauty achieve remarkable results. Through our comprehensive SEO strategy and execution, we were able to increase their keyword rankings, brand visibility, website traffic, backlinks, and overall performance.
- We helped them dominate 18.22% of their keywords on the first page of Google, increasing their brand visibility to 100% across India.
- Our team of experts worked relentlessly to rank around 5.5k keywords. As a result, the website’s organic traffic increased from 40k to 131k in just 7 months.
- We also expanded their backlink profile from 400 to 4,000 backlinks and referring domains from 75 to 515 in one year. This major gain in high-quality backlinks played a key role in propelling Enrich Beauty up the rankings
- Additionally, we revolutionized the website performance by decreasing page load speed from 8.45 seconds to a blazing fast 0.9 seconds.
- We increased their website health score from 30% to 93% by auditing their site each month and resolving all SEO issues.
