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About the Client
TestGrid is a global leader in cloud-based software testing solutions. They offer secure and scalable testing infrastructure by hosting real mobile devices and browsers on the cloud or on-premise. With the help of their innovative AI-powered platform, users can perform end-to-end test automation including mobile app testing, cross-browser testing, visual UI testing and more—at massive scale. TestGrid’s cutting-edge solutions help companies test any application or website thoroughly and maintain a smooth digital experience for end-users every single time.
Client Brief
TestGrid approached Starvara Digital needing assistance with increasing visibility for their digital marketing services. As a technology company offering software testing solutions, TestGrid was struggling to attract new visitors and leads organically. They wanted to build high-quality backlinks from reputable industry publications to strengthen their off-page SEO and gain greater visibility in search engine results pages.
Services Starvara Digital Offered
When TestGrid approached us for assistance, we conducted an in-depth niche research, analyzing the domain authority (DA), page authority (PA) and social signals (SS) of potential guest post websites.
With this data in hand, we strategically published high-quality articles on these platforms, resulting in a significant increase in TestGrid’s website traffic. The surge in traffic translated into a substantial number of leads for TestGrid within a remarkably short period.
On-page SEO
Off-page SEO
Backlink SEO
Content Marketing
Results We Delivered
Over the past two years, Starvara Digital has delivered outstanding results for TestGrid that have significantly improved its online presence and search engine rankings. With the use of effective content marketing and link-building strategies, we have increased TestGrid’s keyword rankings and organic traffic tremendously.
- Starvara Digital helped TestGrid dominate 45% of keywords on the first page of Google. Through effective content marketing tactics like guest posting on niche websites, the TestGrid website now ranks for over 14,000 keywords.
- We started executing a content marketing strategy for TestGrid in April 2022 which focused on guest blogging. Since then, organic search traffic has skyrocketed from 1,562 monthly visitors to over 14,422.
- Starvara Digital also grew TestGrid’s backlinks from 1,500 to 36,000 and referring domains from 250 to 1,700. We increased TestGrid’s brand visibility by 22% in only 6 months.
- The website load time improved from 11 seconds to 0.8 seconds.
- Their overall website health score is up from a mediocre 55% to an excellent 90%.
