How Starvara Boosted a Dance Company’s Traffic by 31% and Improved Website Performance in 4 Months?
About the Client
Gurus Of Dance is a leading Bollywood dance and entertainment company serving the Bay Area since 2009. Founded by dance enthusiast Aditya Patel, Gurus Of Dance has quickly become the region’s premier destination for comprehensive Bollywood dance instruction and exhilarating live performances. With 5 conveniently located studios across the Bay Area, the company makes Bollywood’s unique fusion of traditional Indian folk dance and modern styles accessible to all. Gurus of Dance offers programs for all ages and skill levels, aimed at sharing the joy and community of India’s most popular dance form.
Client Brief
Gurus of Dance approached Starvara Digital looking to expand their reach and increase student enrollment across the United States. They wanted to leverage SEO to increase visibility and drive more traffic to their website. Their goal was to rank higher in organic search results for Bollywood dance classes in cities nationwide, in order to generate more appointments and sign-ups from interested students.
Services Starvara Digital Offered
At Starvara Digital, we understood the challenges faced by Gurus of Dance and offered our expertise in search engine optimization (SEO). We started by conducting a comprehensive analysis of their website and developed a tailored SEO strategy to improve their online visibility and drive traffic.
Our dedicated team conducted extensive keyword research to identify high-value search terms related to Bollywood dance lessons. We implemented an SEO strategy that included on-page optimization of their website content and building high-quality backlinks.
Website Optimization
On-page SEO
Technical SEO
Backlink SEO
Results We Delivered
In just 4 months, Starvara Digital delivered significant results for Gurus of Dance through our targeted digital marketing efforts:
- We increased the website’s visibility for relevant keywords, with 19.21% now dominating the first page of Google.
- This led to 284 keywords ranking on search and driving around 484 organic visits per month.
- Overall organic traffic to the Gurus of Dance website increased substantially from 370 to 484 visits per month over the 4 months – a 31% increase.
- We built high-quality backlinks from 0 to 247 and grew referring domains from 0 to 91 in just 4 months. This strengthened domain authority and boosted organic rankings.
- Our efforts increased overall brand visibility for Gurus of Dance by 43% within the 4 month period through search, social media and other channels.
- Website speed was improved dramatically from 7.29 second load time down to just 0.8 seconds. This helped improve user experience and SEO.
- The overall website health score was optimized from a weak 45% up to an excellent 97%, improving technical SEO factors.
